Search
changed.
Most SEO
didn't.
I help D2C brands and agencies get found in ChatGPT, Google AI Overviews, and Perplexity — with systems that run without me in the room.
What I do.
Four services. One through-line — systems that scale.
Traditional SEO
Topical authority, content silos, technical foundations. Built for brands that need to rank and stay ranked as search shifts toward AI-powered results and semantic indexing.
Full details →GEO / AEO
Generative engine optimisation — getting brands cited inside ChatGPT, Perplexity, and Google AI Overviews. The citation share and entity mention layer most SEO tools don't measure yet.
Full details →SEO Automation
Claude and n8n workflows that replace repetitive execution without replacing thinking. Keyword research through automated reporting — calibrated to your brand voice, not generic output.
Full details →AI Agent Visibility
LLM citation strategy, agents.md, llms.txt optimisation, and platform-specific tuning for ChatGPT, Perplexity, Claude, and Bing Copilot. Getting your brand into the AI agent answer layer.
Full details →How AI SEO
engagements work.
Three phases. First results in 60–90 days. Built to run after I leave.
GEO audit &
gap analysis
Full AI citation audit across ChatGPT, Perplexity, and Google AI Overviews. Technical SEO review, topical authority mapping, entity gap identification, and competitor citation analysis.
Deliverable: 90-day roadmapEntity & content
architecture
Topic cluster design, content silo architecture, entity optimisation brief, and structured content templates built for AI passage citation, knowledge graph coverage, and semantic SEO.
Deliverable: content & entity planBuild, place
& automate
Content production, citation building, Reddit and forum placement, schema markup implementation, and Claude-powered SEO automation workflows for ongoing execution without an ongoing retainer.
Deliverable: live systemWhat the work produces
Search-driven content strategy for a home & lifestyle channel. Zero paid promotion. Pure topical authority and YouTube SEO.
B2B service brand in AU outranked Big Four firms for primary AI search queries — confirmed via UTM-tracked ChatGPT referral sessions.
D2C Shopify brands across AU, US, and UK markets. Claude-powered automation handling keyword research, briefs, metadata, and reporting.
Results in detail
A B2B professional services firm now appears first in ChatGPT for their primary commercial queries — ahead of Big Four firm names that had dominated for years. Citation share confirmed via UTM-tracked referral sessions from ChatGPT. Entity optimisation and structured content were the primary levers alongside a targeted passage citation strategy.
A D2C Shopify brand in the AU market tripled organic sessions within six months through a full topical authority rebuild — content silo architecture, internal linking strategy, Core Web Vitals optimisation, and Shopify-specific technical SEO. Zero paid promotion involved in the growth.
A home and lifestyle content brand grew to 700K+ views in 12 months on a search-first YouTube SEO strategy — keyword-led titles, semantic tagging, content silo structure, and consistent topical authority signals. No paid promotion or influencer spend at any point.
Who this
is for.
I work with founders and marketing leads who've accepted that search is no longer a single channel — and want a system built for where it's going, not where it was.
About me and how I work →You're doing $1M+ and organic is underperforming relative to paid. You need a Shopify SEO specialist who understands both traditional SEO and AI search visibility — not just one or the other.
You need AI search capability and GEO expertise without hiring a full team to figure it out. You want SEO automation workflows that actually work at scale across multiple clients.
You understand content but your SEO hasn't been rebuilt for AI-era search. Citation share in ChatGPT and Perplexity is now a real acquisition channel — and most agencies aren't tracking it.
Latest writing.
Implementation-first. No generalist takes. Real data, real scripts, real results.
Best AI Tools for SEO in 2026: The Complete Category Guide
The best AI tools for SEO organized by category: research, content, technical, and citation tracking. Honest verdicts, no affiliate spin, no hedging.
Read →AI and the Future of SEO: What Is Settled and What Isn't
The honest guide to AI and the future of SEO in 2026: what is already settled, what remains open, and the stable strategy that holds across both.
Read →How Do Ecommerce Businesses Use AI for SEO: Platform Guide
How do ecommerce businesses use AI for SEO? This guide covers keyword clustering, schema automation, product descriptions, and large catalog scaling.
Read →"Most SEO is still built to win a ranking war that AI is dissolving. The brands that will own AI search are the ones being cited, not just indexed."
Common questions.
What is GEO and how is it different from traditional SEO?
How long before I see results from AI search optimisation?
Do you work with clients outside India?
What does an AI SEO or GEO engagement cost?
Can you guarantee rankings in ChatGPT or Google AI Overviews?
Ready to show up
where buyers search?
Tell me where you are. I'll tell you what's missing and whether I can help.
No retainer pitch. No deck. Just a conversation.