Traditional SEO · Service 01

Rank and
stay ranked.
Then layer
AI visibility.

Topical authority, technical foundations, content silo architecture. The structural SEO work that compounds — and that both Google and AI retrieval systems reward.

Request a technical SEO audit All services
3×
avg. organic growth
90d
to first results
AU/US/UK
markets served

What this means
in 2026.

Traditional SEO in 2026 is not what it was in 2019. The ranking factors haven't vanished — crawlability, topical authority, E-E-A-T, semantic content, and internal linking still drive the majority of organic performance. But the context has changed: Google's algorithm increasingly rewards genuine expertise and depth over keyword density and link volume. And the same signals that rank you in Google are now the foundation for AI citation share in ChatGPT, Perplexity, and Google AI Overviews.

The right approach is structural. Content silos that demonstrate topical depth. Internal linking that distributes authority logically. Technical SEO that removes crawl blockers and signals credibility to both Google and AI retrieval models. Schema markup that makes entity relationships explicit. Core Web Vitals that meet the performance bar Google now treats as a quality signal. Done correctly, this work compounds — each piece reinforces the others, and the cumulative effect is far larger than any single tactic. See how traditional SEO connects to GEO and AEO →

Who this
is for.

D2C Shopify brands

AU · US · UK markets

You're doing $1M+ in revenue and organic is underperforming relative to paid. You need a Shopify SEO specialist who understands collection architecture, product schema, site speed, and topical authority — not just keyword research and blog posts.

Service businesses

B2B · SaaS · Agency

Your site has content but it's not structured for topical authority. Pages don't link together logically, there's no silo strategy, and Google doesn't know what you're the definitive source on. A structural rebuild fixes this systematically.

Content sites

Publishers · Blogs

You have traffic but it's concentrated in a few posts with no topical depth around them. A content silo strategy turns individual posts into clusters that reinforce each other — and makes your site the authoritative source on your topic, not just a collection of articles.

What's included.

01

Technical SEO audit & roadmap

Full crawl analysis covering: indexation, redirect chains, canonical issues, Core Web Vitals, structured data gaps, and crawl budget efficiency. Delivered as a prioritised roadmap, not a raw data dump.

02

Topical authority mapping

Identifies the topics your site needs to own, where current coverage is thin, and what content needs to be created, expanded, or restructured to signal authoritative coverage to Google.

03

Content silo architecture

Full information architecture design — pillar pages, cluster topics, URL structure, and internal linking plan. Built for both topical authority signals and user experience.

04

Internal linking strategy

Systematic internal link plan that distributes page authority logically, reinforces content silo signals, and eliminates orphan pages and link equity dead-ends.

05

Core Web Vitals optimisation

LCP, CLS, and INP improvements — covering image optimisation, JavaScript execution, render-blocking resources, and layout stability. Measured before and after.

06

Schema markup implementation

JSON-LD structured data for Organisation, Person, Article, Product, BreadcrumbList, FAQ, and HowTo — depending on site type. Validated against Google Rich Results Test.

07

Shopify-specific SEO builds

Collection architecture, duplicate content resolution, product schema, pagination handling, theme-level performance fixes, and Shopify-specific internal linking patterns.

08

Ongoing monthly strategy

Monthly strategy calls, performance reporting from GSC and GA4, content calendar prioritisation, and technical monitoring. Not a retainer that runs itself — active strategic direction every month.

Shopify SEO specialist

Shopify SEO
is different.

Shopify's URL structure, collection/product duplication, and theme-level architecture introduce SEO challenges that generic audits miss. The platform defaults create canonical issues, thin product page problems at scale, and structured data gaps that leave product rich results unclaimed.

A Shopify-specific SEO audit covers collection architecture design, product schema for Google Shopping and rich results, faceted navigation handling, image compression and lazy loading, and the specific internal linking patterns that Shopify's liquid templates require.

Collection URL architecture & hierarchy
Product schema + Google Shopping eligibility
Duplicate content (collection/product conflicts)
Pagination & canonical handling
Theme JavaScript audit (LCP / INP)
Review schema implementation
Sitemap.xml configuration
International targeting (hreflang)

Frequent questions.

What does topical authority mean in SEO?
Topical authority is Google's assessment of how comprehensively a site covers a given subject. A site with topical authority on "Shopify SEO" publishes content that covers every relevant aspect — technical setup, content strategy, schema, internal linking — and connects those pieces in a logical content silo. Google treats comprehensive, interconnected coverage as a signal of genuine expertise, which improves rankings and AI citation likelihood simultaneously.
What is a content silo and why does it matter?
A content silo groups related content so a pillar page covers a broad topic, and cluster pages cover specific subtopics — all internally linked back to the pillar. The structure signals to Google that a site has depth on a subject, not just a collection of unrelated pages. Silos improve crawl efficiency, distribute page authority, and are one of the most reliable levers for topical authority in competitive niches.
What Shopify-specific SEO issues do you address?
Shopify introduces challenges not present on other platforms: duplicate content from collection/product URL structures, pagination handling, thin product pages at scale, slow theme-level JavaScript bloat, structured data gaps, and limited control over canonicalisation. A Shopify SEO audit addresses all of these, plus collection architecture, internal linking strategy, and product schema for rich results.
How does traditional SEO connect to GEO and AI search visibility?
Traditional SEO is the foundation that GEO builds on. AI retrieval systems use the same signals Google uses to assess credibility: crawlability, E-E-A-T signals, topical depth, structured data, and source authority. Topical authority is the single strongest predictor of both Google rankings and AI citation share. Learn more about GEO / AEO →
Do you work on sites in competitive niches?
Yes. The most impactful results have come in competitive D2C e-commerce niches (AU/US/UK) and B2B services where a structural approach — content silos, internal linking, technical fundamentals — produces compounding results that ad spend cannot replicate. Competitive niches require doing the structural work correctly, not trying to shortcut it.

Start with a
technical SEO audit.

Tell me your site, your market, and what's currently underperforming. I'll identify the structural gaps and tell you exactly where to start.

Request an audit Add GEO / AEO →
Let's Talk