01

Traditional SEO

Topical authority, content silos, technical foundations. Crawlability, Core Web Vitals, schema markup, internal linking. Built for e-commerce and service brands that need to rank and stay ranked as Google shifts toward semantic and AI-powered search signals.

This is not keyword research and blog posts. It is a structural approach to making a site the most credible source on a given topic in a given market — the kind of topical depth and E-E-A-T that both traditional search and AI retrieval systems reward. See the full Traditional SEO service →

avg. organic growth
90d
to first results
AU/US/UK
markets served
Technical SEO audit & roadmap
Topical authority mapping
Content silo architecture
Internal linking strategy
Core Web Vitals optimisation
Schema markup implementation
Shopify-specific SEO builds
Ongoing monthly strategy
02

GEO / AEO

Generative Engine Optimisation. Getting brands cited inside ChatGPT, Perplexity, and Google AI Overviews. Entity clarity, source authority, structured content, topical depth — the signals that drive citation share and passage citation in AI-synthesised answers.

This is the AI search visibility layer traditional SEO tools don't measure yet. Most agencies don't offer it as a named service. I've been building it as a system since before it had a name. See the full GEO / AEO service →

A B2B service brand in AU now appears in ChatGPT responses for searches that previously surfaced only Big Four firm names. Confirmed via UTM-tracked ChatGPT referral sessions. Entity optimisation and structured content were the primary levers.

#1 in ChatGPT for primary keywords
AI citation audit (ChatGPT, Perplexity, Gemini)
Entity and brand mention strategy
Structured content for AI retrieval
Reddit, forum & listicle placement
PR-led citation building
AI Overview presence tracking
Competitor citation gap analysis
Monthly AI search visibility reporting
03

SEO Automation

Claude and n8n workflows that replace repetitive execution without replacing thinking. The system runs the routine. I run the strategy. Keyword research, content briefs, metadata, internal link suggestions, and reporting — automated, consistent, calibrated to your brand voice.

Not generic AI output. Purpose-built workflows that understand your site architecture, your keyword targets, and your audience — and produce work you'd actually publish. See the full SEO Automation service →

3
brands, one workflow
80%
time reduction
0
manual reporting
Claude-powered content brief generation
Automated keyword clustering
Metadata generation at scale
n8n workflow builds
Automated SEO reporting
Content gap identification
Internal linking automation
Monthly system audit & refinement

Frequent questions.

What is the difference between GEO, AEO, and traditional SEO?
Traditional SEO optimises for blue-link rankings in Google and Bing. GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) optimise for brand citations inside AI-generated answers from ChatGPT, Perplexity, and Google AI Overviews. The three services are complementary — traditional SEO builds the foundation of topical authority and crawlability that GEO/AEO scale on top of. Read the full GEO / AEO service overview →
Can I start with just one service?
Yes. Each service stands on its own. Most clients start with either a GEO/AEO audit (if AI search visibility is the priority) or a traditional SEO audit (if organic rankings are the primary gap). The most effective long-term results come from combining all three, but the starting point depends on where you are now and where the biggest opportunity is. Talk through your situation →
Do you offer SEO automation for agencies?
Yes — SEO automation is specifically designed for agencies managing multiple clients and brands publishing at scale. Claude and n8n workflows handle keyword research, content briefs, metadata generation, internal linking, and reporting without requiring per-client manual effort. The system is calibrated to each client's brand voice. Read the full SEO Automation service →

Not sure which service fits?

Most engagements start with a conversation. Tell me where you are — I'll tell you where to start and whether any of these services are the right fit.

Let's Talk