Get cited in
ChatGPT,
Perplexity
& AI Overviews.
Generative engine optimisation — the practice of building a brand's citation share inside AI-generated answers. Most agencies don't offer it yet. I've been building it as a system since before it had a name.
What GEO and AEO
actually are.
Generative Engine Optimisation (GEO) is the discipline of building a brand's presence inside AI-generated answers. When someone asks ChatGPT "what's the best B2B marketing agency in Australia?" — the answer they get is a synthesis of sources the model considers authoritative. GEO is the work of making your brand one of those sources. The metric is citation share: how often your brand appears in AI responses for your target queries.
Answer Engine Optimisation (AEO) focuses specifically on structuring content so answer engines can retrieve and cite it with precision. This includes passage citation quality — writing in clear, self-contained blocks that AI can excerpt directly — structured data implementation, entity definitions, FAQ schema, and topical depth that signals source authority to retrieval models. See the full AI SEO glossary →
The signals that drive GEO and AEO visibility partially overlap with traditional SEO — site authority, E-E-A-T signals, crawlability — but the specific optimisation targets are distinct. A brand can have strong Google rankings and zero AI citation share. Conversely, a brand with moderate organic rankings can dominate AI responses for their niche if their content is entity-clear, structured correctly, and topically authoritative. See how traditional SEO and GEO work together →
Who this
is for.
B2B brands losing AI visibility to bigger or better-known names in their category — despite strong traditional SEO.
D2C brands not appearing in AI "best of" and "recommended" answers for their product category.
Content brands and agencies wanting verified brand mentions and entity mentions in AI-generated answers at scale.
SaaS and service businesses that want their brand in ChatGPT and Perplexity answers before competitors establish citation share.
Who it's
not for.
Brand-new sites with no existing content, no crawl history, and no established authority. GEO builds on existing foundations — it doesn't replace them.
Businesses that haven't addressed basic technical SEO — if Google can't crawl and understand your site, AI retrieval systems face the same barriers.
Businesses expecting overnight results — AI citation share builds over 3–6 months as entity signals and source authority accumulate across the web.
ChatGPT · B2B services · AU market
A B2B professional services firm in the Australian market now appears first in ChatGPT responses for their primary commercial queries — ahead of Big Four firm names that had dominated those answers for years. Citation share was confirmed via UTM-tagged links in indexed content, tracked through GA4 referral traffic from chatgpt.com.
The strategy centred on entity clarity (making it unambiguous what the brand does and who it serves), structured content written for AI passage citation, and a targeted citation-building programme through industry publications and topical forums. Results were visible within 90 days.
View all case studies →What's included.
Every GEO / AEO engagement covers the same eight deliverables — the depth varies by scope and market.
AI citation audit
Full baseline audit across ChatGPT, Perplexity, and Google AI Overviews for your target queries. Identifies where you appear, where competitors appear, and where the citation gaps are.
Entity & brand mention strategy
Entity clarity mapping — making it unambiguous to AI models who you are, what you do, and what you are authoritative on. Includes entity schema, Wikipedia/Wikidata gaps, and brand mention targets.
Structured content for AI retrieval
Content architecture optimised for passage citation: self-contained answer blocks, FAQ schema, definition sections, and content that AI models can excerpt directly without needing context.
Reddit, forum & listicle placement
Strategic placement of brand mentions and citations in the forums, communities, and listicles that AI retrieval systems frequently cite. Builds citation signals outside your own domain.
PR-led citation building
Earned media and industry publication placement strategy that builds source authority for AI retrieval — the same publications ChatGPT and Perplexity treat as high-authority references.
AI Overview presence tracking
Ongoing monitoring of Google AI Overview appearances for target queries using Otterly and manual testing. Tracks appearance rate, competitor share, and response content changes.
Competitor citation gap analysis
Full mapping of competitor citation share across target queries — which sources they appear in, what content triggers their citations, and where gaps exist that you can displace.
Monthly AI search visibility reporting
Structured monthly report covering citation appearances, UTM-tracked AI referral traffic, competitor movement, and next-month strategy adjustments.
How it works.
AI Citation Audit
Baseline across ChatGPT, Perplexity, and AI Overviews. Maps where you appear, where competitors appear, and what content is triggering or blocking citations.
Entity & Content Strategy
Entity clarity brief, structured content plan, citation-building target list. Every deliverable is tied to a specific citation gap identified in the audit.
Build & Place
Content production, structured data implementation, forum and publication placement, and citation-building execution. The system goes live.
Monitor & Report
Monthly AI citation tracking, UTM-verified referral traffic reporting, competitor movement, and strategy refinements based on what the data shows.
Questions about
GEO and AEO.
What is GEO (Generative Engine Optimisation)?
What is AEO (Answer Engine Optimisation)?
How do you track AI citation results?
How long does it take to get cited in ChatGPT or AI Overviews?
Does my site need to already rank in Google to benefit from GEO?
Start with an
AI citation audit.
Tell me your target queries, your market, and your current visibility. I'll show you exactly where you're missing from AI answers and what it would take to fix that.