Three services.
All interconnected.
The most effective engagements combine all three. But each one stands on its own if that's where you need to start.
Traditional SEO
Topical authority, content silos, technical foundations. Crawlability, Core Web Vitals, schema markup, internal linking. Built for e-commerce and service brands that need to rank — and stay ranked as Google's algorithm continues shifting toward quality signals.
This is not keyword research and blog posts. It is a structural approach to making a site the most credible source on a given topic in a given market.
GEO / AEO
Generative Engine Optimisation. Getting brands cited inside ChatGPT, Perplexity, and Google AI Overviews. Entity clarity, source authority, structured content, topical depth.
This is the layer traditional SEO tools don't measure yet. Most agencies don't offer it as a named service. I've been building it as a system since before it had a name.
A B2B service brand in AU now appears in ChatGPT responses for searches that previously surfaced only Big Four firm names — confirmed via UTM-tracked ChatGPT referral sessions.
SEO Automation
Claude and GPT workflows that replace repetitive execution without replacing thinking. The system runs the routine. I run the strategy.
Keyword research → content brief → metadata → internal link suggestions → reporting. Automated, consistent, and calibrated to your brand voice — not generic output.
Not sure which service fits?
Most engagements start with a conversation. Tell me where you are — I'll tell you where to start.
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